The weekly AI briefing for med spa and aesthetic practice owners who want to run a leaner, more profitable business.
It’s 6pm Friday and you’ve just finished a late laser. Inbox is full, staff schedule needs fixing, and a two-star review pops up.
You know ignored reviews scream “we don’t care” to new patients. Here’s the thing: consumers read reviews first, then price. BrightLocal found consumers are roughly 58% more likely to use a business that responds to reviews. That’s not fluff — that’s visibility and bookings.
Still, you don’t have time to craft Shakespeare for every star. You need a system that keeps your brand tidy, stays HIPAA-safe, and actually nudges people to book. Below is a real, usable plan: one tool that helps, a five-step 2-minute routine you can use today, and the mindset shift that turns replies into revenue.
Tool spotlight — RepuGen
What it does — one sentence: RepuGen centralizes reviews, generates review requests, and drafts reply suggestions for healthcare practices.
Who it’s for: Independent med spas and clinics that want HIPAA-aware review management without hiring a full-time marketer. Good fit for 1–3 locations and teams of 2–10.
What it actually costs: RepuGen offers healthcare-focused plans. Expect entry tiers around $149–$249/month for single-location use. Automated AI replies and multi-location features typically live in higher tiers. Prices rise with review volume and the number of locations; ask for a Business Associate Agreement (BAA) if you handle patient PHI.
Before / After — concrete: Before: owner spent 3 hours weekly writing replies and missed follow-ups. After: RepuGen auto-drafts replies, sends review requests, and saves ~2.5 hours/week. That regained time allowed two extra consult slots monthly, worth roughly $1,200 in revenue.
One limitation: AI drafts can accidentally include clinical specifics. You still must avoid PHI and review every AI reply. Also, HIPAA compliance requires a signed BAA — don’t assume it’s included.
Verdict: Useful for med spas that want review volume and faster replies, but pair it with a human check for HIPAA safety.
How To Reply to Every Google Review in 2 Minutes
Here's exactly how to reply to every Google review in 2 minutes.
Turn on Google review notifications and funnel them to one inbox (Gmail label or a reputation tool).
Create three canned replies: 5-star, neutral/4-star, and negative — keep them HIPAA-safe and editable.
Use a text-expander or snippets (a free Chrome extension works) so each canned reply pastes in one keystroke.
Assign a morning or end-of-day 10-minute block for replies. Batch them — respond to all new reviews at once.
For negatives, invite the reviewer to DM or call and offer a private consult; log the follow-up in your notes for staff to action.
This takes about 90 minutes to set up and saves roughly 2–4 hours per week.
Replying is SEO — change how you think about reviews
One stat that should reshape your calendar: BrightLocal’s Local Consumer Review Survey showed that consumers are significantly more likely to choose businesses that engage with reviews. Search engines treat activity as a relevance signal. In short, replies aren’t PR theater. They’re a micro-conversion and a local-ranking lever.
Here’s the mental model: each reply does three things — it reassures the reviewer, signals responsiveness to Google, and gives fence-sitters one more nudge to book. Quick public replies convert window-shoppers into callers. A steady cadence of replies also increases review volume, which compounds visibility.
What this means for your business: replying to reviews is free, repeatable marketing that boosts bookings and protects your reputation.
If you try this today, start with the templates in the PS. No fanfare, just cleaner reviews and more filled slots.
Hit reply and tell me which review you dread answering: a 1-star with clinical complaints, or a 4-star with “okay” and no details? I’ll send a tailored 2-minute template back.
- Tyler, The Aesthetic Edge
PS: Three copy-paste, HIPAA-safe templates you can use now.
5-star: Thank you so much for your kind words! We’re thrilled you loved your visit. See you next time — call us if you want to book your next appointment.
4-star / neutral: Thanks for the feedback. We’re glad you had a good visit and want to make it great next time. Please call us at [phone] so we can follow up personally.
1–2 star (public): We’re sorry to hear this and want to make it right. Please message us or call [phone] so we can discuss privately. Your experience matters to our team.